It is doable that essentially the most spectacular factor about Barbie, except for the Greta Gerwig movie itself, is its colossal advertising rollout. Nearly each model acquired in on the celebration, from the anticipated (Zara and Goal) to surprising (Crocs and Coldstone Creamery). It seems to be like Chanel joined in on the enjoyable too—Margot Robbie is an envoy, in any case.
Inventive director Virginie Viard created 5 seems to be that seem within the film: three fits and a gown for Robbie’s Barbie, plus a ski swimsuit for Ryan Gosling’s Ken. The French trend home additionally supplied quilted baggage and different equipment, like sun shades, hats from Maison Michel, and jewellery. (Did you catch that double-C allure necklace towards the tip of the movie?)
Barbie‘s Oscar-winning costume designer Jacqueline Durran, who has beforehand labored on the likes of Magnificence and the Beast and Little Girls, selected among the rosy outfits from Chanel’s Coco Seashore and Coco Neige ready-to-wear collections.
“Barbie might actually put on something. You want some floor guidelines,” Durran beforehand informed Vainness Honest. “And one of many floor guidelines was that [Barbie] would all the time be completely dressed for no matter she was going to do. And it’s additionally ‘lovely folks in lovely locations doing lovely issues.’” Therefore, sporting Chanel makes excellent sense.
Robbie additionally sported the designer throughout her uber-stylish press tour forward of the movie’s launch. Whereas her wardrobe spanned Schiaparelli couture, Moschino, and classic Versace, her Chanel seems to be included a yellow tweed swimsuit and a classic pink blazer (on the airport, no much less).
This is not the primary time Robbie’s Chanel ambassadorship has made its method onto the display screen. For her position in Damien Chazelle’s Babylon final yr, she wore items from the Chanel Excessive Jewellery assortment.
Erica Gonzales is the Senior Tradition Editor at ELLE.com, the place she oversees protection on TV, motion pictures, music, books, and extra. She was beforehand an editor at HarpersBAZAAR.com. There’s a 75 p.c probability she’s listening to Lorde proper now.