Sofia Richie Grainge has all the time been an It-girl. Following her vacation spot marriage ceremony to husband Elliott Grainge, fanfare round her marriage ceremony make-up by celeb make-up artist Pati Dubroff introduced a brand new wave of consideration to the mushy glam favored by Richie Grainge. “I simply really feel most assured when my pores and skin and hair are wholesome,” she tells ELLE. In search of merely to boost pure magnificence, her signature look includes a sun-kissed glow, mushy pink lips, groomed brows, and a slick, center-parted bun.
The less-is-more strategy is the antidote to the transformational glam and closely made-up appears typically featured on social media. Her strategy to magnificence extra readily aligns with the “clear woman” aesthetic that took off on TikTok earlier in 2023. Richie Grainge turned an unintentional magnificence influencer of latest proportions when she started sharing her regimens and name-dropping her favourite manufacturers — like Hourglass Cosmetics — on the app.
“I completely didn’t count on [such a reaction to my makeup and personal style]. Oh my gosh, it’s surreal. It’s undoubtedly surreal,” Richie Grainge says with a shocked giggle. “I’m tremendous flattered. I used to be simply being myself and sort of displaying off what I really like, and I’m actually pleased that folks related with it.”
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This specific night, she is internet hosting a celebratory dinner for her internal circle of shut buddies to rejoice her partnership with Hourglass Cosmetics. Her VIP invitees included such names as celeb make-up artist Ash Ok. Holm and fashions Shanina Shaik and Josephine Skriver. Her company gathered at SoHo Home’s Little Seaside Home in Malibu, California, celebrating the partnership and fêting the launch of the Veil Hydrating Pores and skin Tint, $49.
There’s something significantly resonant between the sheer, weightless complexion launch and her private aesthetic. “You recognize, I’m all about enhancing your pure magnificence,” Richie Grainge says. “My signature look is simply clear and natural on the subject of magnificence. Perhaps natural is the flawed phrase — I imply extra like pure,” she says. “Conserving it recent. Making an attempt to boost your pores and skin and internal magnificence.”
The Veil Hydrating Pores and skin Tint’s refined protection is sheerer than its counterparts within the medium- or full-coverage basis class. However for somebody coveting the “clear woman” aesthetic, this evens your pure complexion however nonetheless lets your pores and skin breathe. You may spot deal with blemishes or under-eyes with concealer, however the fantastic thing about such a weightless base is that it doesn’t really feel such as you’re sporting make-up.
Having handled breakouts and flares of dermatitis up to now, you may count on that her first intuition can be to hunt out heavier protection. However Richie Grainge has realized to be minimal and selective with the substances she makes use of and the quantity of make-up that she places on her pores and skin. When touring (and she or he and her husband took a number of Transatlantic journeys within the final a number of months), she is much more selective as a way to protect the steadiness of her delicate pores and skin.
“When touring, my make-up routine undoubtedly adjustments primarily based [on] the warmth and humidity of the place I am going. I’ve to be conscious of how a lot make-up I placed on to maintain it from not trying loopy and damaged out,” she explains. “I all the time maintain the Veil Hydrating Pores and skin Tint available, in addition to Aquaphor, a hair brush, and an eyebrow gel.” She additionally names coconut oil as a haircare go-to for attaining her signature slick buns. “It began as a result of my hair was so fried that I wanted to put on it up,” Richie Grainge says. “Coconut oil was sort of my approach of reviving my hair from the lifeless, then I simply saved doing it — and I nonetheless do it on a regular basis.”
As she enters this new period of her life and profession, with followers wholeheartedly embracing her pared-down, pure magnificence look, Richie Grainge continues to be basking within the glow of newlywed life. She additionally acknowledges their relationship as being an affect behind her magnificence inspiration. “My husband has actually impressed me the complete time we have been collectively to embrace my pure magnificence. I believe he’s a giant cause for the way I bought to this place of truly feeling assured sufficient to embrace that,” she gushes. “He’s so supportive and such a candy man that he is made me actually comfy in my very own pores and skin.”
With manufacturers clamoring to work together with her, all that continues to be to be seen is the place she chooses to take her profession from right here. Whereas magnificence might be known as the “backstage” of the style business, she has her sights set elsewhere within the studio. “I’ve all the time wished to be a dressmaker and to construct a vogue home,” she says of her long-term profession ambitions. “So, I’ve desires within the vogue area. We’ll see the place that lands. However I’m dreaming massive for now.”
Jessica Ourisman is a contract magnificence editor for publications resembling Harper’s Bazaar, Attract, InStyle, POPSUGAR, Byrdie, The Zoe Report, and extra. She has beforehand lived and labored in New York, NY, and Paris, France, however is presently primarily based in Los Angeles, CA. She loves protecting matters associated to skincare, cosmetics, aesthetics, and tendencies, in addition to exploring the intersection of wellness and wonder. Observe alongside on Instagram or take a look at her portfolio.